01 - Whisk together hoisin sauce, honey, light soy sauce, dark soy sauce, Shaoxing wine, brown sugar, five spice powder, minced garlic, grated ginger, red food coloring if using, and sesame oil in a large bowl until smooth and fully combined. Reserve 2 tablespoons of this mixture separately for the glaze.
02 - Add chicken thighs to the bowl with the main marinade, turning pieces thoroughly to coat all surfaces. Cover container and refrigerate for at least 2 hours, preferably overnight, allowing flavors to penetrate deeply.
03 - Set oven to 425°F. Line a baking sheet with aluminum foil and position a wire rack on top to allow fat drippings to fall away during cooking.
04 - Arrange marinated chicken thighs on the prepared wire rack, leaving space between pieces for air circulation. Roast for 15 minutes to begin caramelization.
05 - Combine the reserved 2 tablespoons marinade with 1 tablespoon honey in a small bowl, mixing until uniform.
06 - Remove chicken from oven and brush generously with honey-marinade glaze. Return to oven and roast for 12 to 15 minutes longer, brushing with additional glaze halfway through, until chicken reaches internal temperature of 165°F and edges are deeply caramelized.
07 - Let chicken rest for 5 minutes to allow juices to redistribute. Slice against the grain and serve over steamed rice or noodles, garnishing with sliced scallions or toasted sesame seeds if desired.